[more]Philip Kotler, the acknowledged guru of marketing, defines marketing as: "a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others".
Others have said that a business marketing skills can launch a new era of high economic growth and living standards.
Both ideas are built upon the Marketing Concept that was introduced in the mid-1950s, which states: "The marketing concept holds that key to achieving organizational goals...
