Articles

Marketing vs. Advertising: What's the Difference?

 

You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth.

Let's start off by reviewing the formal definitions of each and then I'll go into the explanation of how marketing and advertising differ from one another:

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal...


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CARICOM Single Market and Economy


The CARICOM Single Market and Economy (CSME) is the Region's response to the evolving
international environment in areas such as trade liberalisation, globalisation, etc.
The CSME is essentially...


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