The Importance of Marketing Management to SMEs

Philip Kotler, the acknowledged guru of marketing, defines marketing as: "a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others".


Others have said that a business marketing skills can launch a new era of high economic growth and living standards.


Both ideas are built upon the Marketing Concept that was introduced in the mid-1950s, which states: "The marketing concept holds that key to achieving organizational goals...

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Consumer rights and protection issues small business should be aware

Consumers have a great deal of clout these days and they can seek remedies not only to recover the cost of actual loss but also, in some cases, can recover additional punitive damages. The notion...

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Business Incubators: A Nurturing Environment for Entrepreneurship and Innovation

Despite the challenges globalisation has brought to developing countries (LDCs), it has created numerous opportunities for them.  The opening up of new markets and introduction of new technologies...

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Project Management Certification - Aiming For Better Project Results in Saint Lucia

On March 17th, 2009 the Ministry of Commerce, Industry and Consumer Affairs welcomed eleven (11) new Project Managers to the cadre of Certified Project Managers in Saint Lucia at a Plaque award...

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SEDU offers new strategies for Small Business survival in the Economic Downturn

The current economic downturn is a challenge for the most capable of developed countries more so for developing countries like Saint Lucia. In addition, this global crisis further exacerbate the...

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