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Branding Basics

Brand marketing is the method and the means by which you propel your business into the public consciousness. While the world of business has changed by leaps and bounds, the basic principles of brand marketing have remained the same.

What is Branding and why is it important?

Exploring brand marketing concepts is a great way to fine-tune your business model and business practices, but what is branding and why is it important? A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time...


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Developing Your Export Marketing Strategy

Understanding export marketing plans

Long before you fill your first order, you'll need an export marketing plan. A good marketing plan should answer the following questions:

  • According to...

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Project Management Credential -Its Value to Better Business Results

February 10, 2010 marked a significant milestone for thirteen (13) newly certified Project Managers.   The Ministry of Commerce, Industry and Consumer Affairs welcomed these project...


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Using IT to Increase Small Business Competitiveness

Small businesses are a major component of all economies and are generally considered flexible and adaptive in nature.  Although they lag behind large businesses they are beginning to invest...


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The Project Manager “Speaks” - Effective Communication

As a Project Manager (PM) in any context one is expected to fulfill a range of roles -leader, facilitator, marketer, problem solver, task master and advocate, to name a few. However throughout the...


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