Articles

How to Define Your Brand

This is the first step in the process of developing your brand strategy. By defining who your brand is you create the foundation for all other components to build on. Your brand definition will serve as your measuring stick in evaluating any and all marketing materials and strategies. You will begin this process by answering the questions below.

Here's How:

1.      What products and/or services do you offer? Define the qualities of these services and/or products.

2.      What are the core values of your products and services? What are...


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Branding Basics

Brand marketing is the method and the means by which you propel your business into the public consciousness. While the world of business has changed by leaps and bounds, the basic principles of...


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Developing Your Export Marketing Strategy

Understanding export marketing plans

Long before you fill your first order, you'll need an export marketing plan. A good marketing plan should answer the following questions:

  • According to...

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Project Management Credential -Its Value to Better Business Results

February 10, 2010 marked a significant milestone for thirteen (13) newly certified Project Managers.   The Ministry of Commerce, Industry and Consumer Affairs welcomed these project...


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Using IT to Increase Small Business Competitiveness

Small businesses are a major component of all economies and are generally considered flexible and adaptive in nature.  Although they lag behind large businesses they are beginning to invest...


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