SEDU Small Business Corner: Marketing Differently on the Internet


It is natural for one to use the normal marketing medium to promote one’s product or service.

Why not get away from the norm and dare to be different?

Telephone marketing, radio, newspapers, television and the like are not the only media for promoting goods and services. In fact, with the new era of marketing, there are even more effective and perhaps less costly means of marketing, like the internet. Ask yourself this question. Would I really be losing if I tried something new, something that...

Read More »

How to Define Your Brand

This is the first step in the process of developing your brand strategy. By defining who your brand is you create the foundation for all other components to build on. Your brand definition will...

Read More »

Branding Basics

Brand marketing is the method and the means by which you propel your business into the public consciousness. While the world of business has changed by leaps and bounds, the basic principles of...

Read More »

Developing Your Export Marketing Strategy

Understanding export marketing plans

Long before you fill your first order, you'll need an export marketing plan. A good marketing plan should answer the following questions:

  • According to...

Read More »

Project Management Credential -Its Value to Better Business Results

February 10, 2010 marked a significant milestone for thirteen (13) newly certified Project Managers.   The Ministry of Commerce, Industry and Consumer Affairs welcomed these project...

Read More »