Articles

SEDU Small Business Corner: Finance and the Small Business

Finance and the Small Business 

Considering the current financial strain that all businesses face in today’s economy, the terms “Finance” and “Small Business” may seem like the ingredients of a really bad oxymoron. For most entrepreneurs, the two simply don’t fit in the same sentence – let alone the same title. Regardless however, of the pinch that all businesses and all industries are feeling today, the term Finance and its dreaded twin Financial Management remain a crucial part in the development of any business. 

 If one agrees that...


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SEDU Small Business Corner: Marketing Differently on the Internet

MARKETING DIFFERENTLY – THE INTERNET

It is natural for one to use the normal marketing medium to promote one’s product or service.

Why not get away from the norm and dare to be different?


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How to Define Your Brand

This is the first step in the process of developing your brand strategy. By defining who your brand is you create the foundation for all other components to build on. Your brand definition will...


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Branding Basics

Brand marketing is the method and the means by which you propel your business into the public consciousness. While the world of business has changed by leaps and bounds, the basic principles of...


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Developing Your Export Marketing Strategy

Understanding export marketing plans

Long before you fill your first order, you'll need an export marketing plan. A good marketing plan should answer the following questions:

  • According to...

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